Meet the Founder



The Essentials was created by mother and businesswoman – Anna Jordan, whose passion for customer service has seen her spend her career working in the accommodation industry. 

Anna worked for international hotels and ran a portfolio of Airbnb properties before creating The Essentials and becoming a global distributor of hotel amenities.

Her desire to help others grow their accommodation business has led her to speaking on panels, consulting to short stay property owners around the world, she has been interviewed on podcasts and was invited to Airbnb HQ in San Francisco to talk to their employees about The Essentials Range.

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